adidas Energy Boost sneak peek

As I have mentioned on this ‘ere blog before, when it comes to footwear – and especially racing footwear – I am a big fan of adidas products and I have really enjoyed wearing the Adios AdiZero and the AdiZero Feather 2 for many of my races. The Adios AdiZeros were on my feet when I PB’d in London in April last year.

And now I have been told about a new technology that adidas are releasing – the Energy Boost system. Now I can’t tell you too much about it… mainly because I don’t know all that much about it. But I have been told that there is a new shoe that offers the runner three significant-sounding benefits:

  • Improved cushioning thanks to ‘energy capsules’, which make up the footwear’s distinctive midsole and which claim to store and release energy more efficiently on every footstrike
  • Performance in all conditions: adidas tell me that the new Boost material “holds its performance in almost any condition at unparalleled levels; tests revealed that, when taken from +40  to -20 degrees Celsius, BOOST™ foam is three times more temperature-resistant than standard EVA material”
  • And better comfort with an upper on the Energy Boost shoe which incorporates adidas Techfit technology

This all sounds pretty good and I am very keen to try the shoe out – something I will get to do on 13 February at the global product launch. Until then, there is a video which offers a glimpse of the new Boost technology – which you can see here – and a rather cool, if enigmatic, photo to whet your appetite…

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