As some readers of this blog will be aware, I recently managed to make the leap from my passion for all things running, into the way that I make my living: my wife and I have set up a social media and marketing business for running and endurance sports brands. The business is called freestak and you can check it out at www.freestak.com.
I love my work. I have a legitimate reason to spend time reading, thinking and talking about two of my favourite things – social media and endurance sports. At freestak we have a wonderful group of clients all of whom have exciting products that we really believe in. My job involves creating and delivering campaigns which I really love doing… but (you knew there would be a ‘but’) it is not easy. We are very, very busy and the amount of sleep I get seems to be inversely proportionate to the amount that I care about what we are doing. And I really, really care! So sleep is a rare commodity.
At the same time, I have been striving to get myself in the right shape to run a PB in the upcoming London marathon. But I am discovering that the two things – the growth of freestak and the desire to run a faster marathon – aren’t entirely compatible. Training has been patchy – a couple of really good 80+ miles weeks, then a crash and a 40 mile week, applying ice to various injuries and being a moody bastard.
So I have been wondering what on earth I am doing, questioning what I am trying to prove and what my priorities are? Listening to too many people and starting to feel really negative about my running. Then in the space of three days I read two things which have really resonated with me and I’d like to share them with you (and perhaps give myself a well-deserved kick in the backside!)
The first thing that I have been reading is James Cracknell and Beverley Turner’s new book, Touching Distance. In case you have not heard about this book, it recounts the period of their lives when James and his wife, Beverley, were dealing with a near-fatal accident that James suffered whilst cycling across the USA as part of a challenge he was taking on. He suffered a very severe head injury which led to changes in his personality that both James and Bev recount in the book. You can read about the accident here.
The start of the book is mainly the story of James’ life as an Olympian and elite athlete and it really tells a warts-and-all account of the ups and downs of trying to be the best in the world. At one point, having won Olympic gold, James writes that:
I believe there’s a gulf mentally between ‘not carrying on’ and ‘giving up’, even if, practically, it amounts to the same thing
This was at the point at which James was married, starting a family, getting older and wondering whether he had the drive to train for another four years to try to get to the Beijing Olympic Games.
In my own little way, I can really relate to that. I am not suggesting for a moment that I am on the same level as someone like Cracknell, but if I commit to lowering my marathon PB, that will involve running eight, nine or even ten times per week. That means spending somewhere in the region of 9 hours a week running, which is only the half of it, because I believe that for every minute actually running, it takes at least one more minute to get ready, wash kit, eat, stretch, travel to training sessions, lay on the sofa eating malt-loaf, etc. That means that it could easily take 20+ hours a week to train for a marathon. That is a big commitment at the best of times, let alone when I am trying to build freestak and do the best possible job for our clients.
I realise that this might sound as though I’m wimping out. And that is part of the problem. For me now, training has started to become something that I don’t really enjoy. I am not sure I really want a PB enough to put myself through what I know it will take to achieve it. That is not to say that I have made a decision one way or another, but I am not sure I have the drive to do all the training.
This is where the other thing that I read comes in. One of my training partners, Steve Tranter (@tranter_ on Twitter) sent me a link to an article in Running Times magazine written by an American runner and journalist called David Aim, who had the opportunity to spend a few days with a group of elite level athletes, during which time he discovers that, to some extent, the different between elite runners and recreational runners is their attitude.
One of the passages that really struck me in the article, was about how, in the desire to record ever better times, we can lose sight of why we run in the first place:
who of us hasn’t considered how our peers will react to our performance in a given race, whether good or bad? And in those moments, whom are we ultimately running for? The sport is difficult enough as it is; doing it for anyone but ourselves makes it unsustainable (David Aim)
I started running to improve my self-esteem, to lose weight, to take control of my life and undo the physical damage that I had been doing to myself since my late-teens with cigarettes, alcohol and general bad-living. I soon discovered that I wanted to see how good I could be. But what I seem to have lost sight of, is that I live in a set of circumstances and what I need to remember is that I am trying to be the best runner I can be in those circumstances.
There is no point comparing myself to anyone else: I have no idea what their circumstances or motivations are. And moreover there is no point in comparing ‘me now’ to ‘me then’ – my circumstances have changed and I should be striving to be the best runner I can be in today’s circumstances.
Now I come to think of it, every time I have had the opportunity to meet and talk to elite athletes they have been the same as those described in the Running Times article – kind, encouraging, helpful, modest. None of them has belittled me or the results I have achieved. I recently met Haile Gebrselassie and he said that my marathon PB was great, for goodness sake! The same cannot be said for many of the non-elite athletes that I train with and associate with.
So I am going to try to develop a mind-set closer to that described by David Aim in his Running Times piece – I am going to try to develop an elite attitude and see where that takes my running. Here are my new rules, courtesy of David and his elite friends:
4 Keys to An Elite Attitude
1 – Don’t treat training runs or race times as indications of your self-worth
2 – Value every runner’s efforts, success and potential
3 – Don’t beat yourself up in training or in evaluating your workouts and racing
4 – Recognize that your running ability is a result of many factors, not just how serious you are or how hard you push