It is easy to by cynical when brands claim that they are inventing or re-inventing a concept and bringing it to the people, when in fact what they are doing is hitching their wagon on something really cool and riding it all the way to the bank. There are some really horrible examples of this. [...]
A few years ago – after I’d run a few sub-3 hour marathons – I got the idea into my head that I would try to run all of the Majors, that was London, New York, Berlin, Boston and Chicago (before Tokyo was added to the group) in under three hours each. I loved big [...]
When adidas launch a shoe, they really launch a shoe. When they first announced their new midsole material – Boost – they took a group of people (me included) to New York where we joined journalists and blogger from all around the world at a stunning event at the Javits Centre – the home of [...]
At the end of last year the team behind Like the Wind magazine along with some wonderful friends opened a Pop-Up for a week. We had film screenings, talks, workshops and hundreds and hundreds of runners coming in. It was actually a bit of an overwhelming experience and there were too many amazing experiences for [...]
I was recently contacted by the lovely people at the PR company looking after Epson’s range of ‘GSP Sports Monitors’ and asked if I’d like to review the Run Sense SF-810. I haven’t looked at another GPS watch since I bought myself a Suunto Ambit2 a while ago, so I thought ‘why not’… Here’s what [...]
My friend Nick Anderson used to explain that as a coach he is interested in the runner 24 hours a day, not just the hour or three that he or she is actually running each day. Let’s face it, it is relatively easy to ‘be a runner’ when you are actually running. But the other [...]
I think that it’s a rather outdated management saying – that you can’t manage what you can’t measure, or something like that. And I am going to clumsily apply it to an experience I had recently at Premier Podiatry I have known Ken Hoye for quite a few years now and a while ago he [...]
I was recently talking to someone involved in the organisation of the Paris marathon and she asked if I had run her race. I said I had and I explained that it was a bit of a breakthrough race for me. The first time I ran under 2:45. But actually if I think about the [...]
Well, best laid plans and all that… I aimed to post an update on the race from Chamonix and yet here I am back in grey and grim London after a much needed good nights sleep, trying to figure out how to cram the story of Outrun The Sun into one blog post. That might [...]
I was recently invited by adidas to join them at the Westminster Mile and run the race alongside a bunch of other blogger and journalists. They then introduced a twist. I’ll come to that in a moment. Me? I’m NOT a miler Now I have not run a race for a very, very long time. [...]
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