It is easy to by cynical when brands claim that they are inventing or re-inventing a concept and bringing it to the people, when in fact what they are doing is hitching their wagon on something really cool and riding it all the way to the bank. There are some really horrible examples of this. [...]
My friend Nick Anderson used to explain that as a coach he is interested in the runner 24 hours a day, not just the hour or three that he or she is actually running each day. Let’s face it, it is relatively easy to ‘be a runner’ when you are actually running. But the other [...]
The London marathon is less than three weeks away and it has really crept up on me this year. That is partly due to the fact that Freestak has been getting busier and busier and I have not been training as much as I should have been. But there you go – 13 April is [...]
At the risk of sounding like a fashion blogger (and believe me, when it comes to personal style, I am in the bottom tier of the population!) there does seem to come a point in the year when I put away my summer running gear and bring out my winter kit. It is not as [...]
Last week I was priveledged to be taken to Milan for the launch of two new lines in the ASICS extensive running range – some new apparel and a new pair of shoes. You can read my introduction to the launch and now, having had a chance to run properly in the tights and the [...]
If you are an athletics fan, then Iffley Road should be a name that evokes a sense of history and greatness, at least in middle distance running, for it was at this stadium, on 6 May 1954, that Sir Roger Bannister, ably supported by Sir Christopher Chataway and Christopher Brasher, broke the seemingly impossible 4 [...]
One of the things that I love about running is the simplicity of it – if the weather is kind, all you need is a pair of shoes, a t-shirt, shorts and a pair of socks and you are ready to go. If you want to be really comfortable you could add a cap and [...]
When I was away in France recently, I was sadly unavailable for the Brooks and Moving Comfort press party. These are great events, where Brooks’ knowledgeable and passionate team talk through all the innovations and plans for the forth-coming season. But my great friend and awesome runner Dionne Allen came to the rescue and offered [...]
I think that one of the amazing things about running is the variety of ways that an athlete can out one foot in front of another and attempt to cover an given distance as fast as possible. Whether you are a 100m sprinter or an ultra-ultra distance runner, you are a runner. And that means [...]
Disclaimer – please read this: I want to make it really clear from the very start that as the co-owner of freestak, I work for ashmei supplying social media marketing services. Stuart, the owner of ashmei, was very generous and sent me some ashmei kit to try out and run in. However this blog is [...]
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- Beget: to cause or bring about. April 15, 2017
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