It is easy to by cynical when brands claim that they are inventing or re-inventing a concept and bringing it to the people, when in fact what they are doing is hitching their wagon on something really cool and riding it all the way to the bank. There are some really horrible examples of this. [...]
When adidas launch a shoe, they really launch a shoe. When they first announced their new midsole material – Boost – they took a group of people (me included) to New York where we joined journalists and blogger from all around the world at a stunning event at the Javits Centre – the home of [...]
I was recently invited by adidas to join them at the Westminster Mile and run the race alongside a bunch of other blogger and journalists. They then introduced a twist. I’ll come to that in a moment. Me? I’m NOT a miler Now I have not run a race for a very, very long time. [...]
I once heard someone say that the Nike Free is the best selling running shoe ever and whether or not that is true, this year Nike are celebrating 10 years of their iconic, floppy, flexible friend-of-the-foot. As part of the celebration, Nike brought Sean McDowell, Vice President and Creative Director for Nike Running, over from Oregon [...]
I was recently sent a pair of Nike’s latest Flyknit creation for runners – the Nike Flyknit Lunar2. This is the first Nike shoe that I have had the chance to try out for quite a while and I was excited to see if this would be the Nike shoe for me. Me and Nike [...]
I am unashamedly a fan of the adidas Boost midsole material technology. In case you are not up to speed on what it is all about, my understanding is that adidas have developed a midsole material (the springy bit that provides the cushioning in running (and indeed most other sports) shoes) that replaces the EVA [...]
How do you work out the age of a dog in ‘human years’? The rule of thumb is that you multiply the age of your faithful hound by 7. Seven dog years for every human one. Actually that is not particularly accurate because different breeds of dogs live for very different amounts of time. But [...]
This year, more then ever before, I was running more and more off-road. At the start of 2013, I tried to nail a decent cross-country season and with the heavy snow that we had throughout the winter, I found myself running in trail shoes more and more. Then after my tilt at the London marathon [...]
Oh Lord won’t you buy me a Mercedes Benz My friends all have Porsches, I must make amends… Or so the song goes. But for me, I have always thought that the words to that song rang hollow. Why would you want a Mercedes Benz in preference to a Porsche? I’ll be honest, I would [...]
Last week I was priveledged to be taken to Milan for the launch of two new lines in the ASICS extensive running range – some new apparel and a new pair of shoes. You can read my introduction to the launch and now, having had a chance to run properly in the tights and the [...]
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- Virgin London Marathon 2014 entry opens… and slams the door on some GFA runners April 29, 2013
- When road meets trail – the intersections of two running tribes June 1, 2013
- Hold on. January 28, 2017
- These are a few of my favourite things … December 10, 2016
- Could this be a signal? LVMH (maybe) in talks to buy Rapha November 28, 2016
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