Tag Archives: Adidas
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Training for a mile: must remember to smile.

I was recently invited by adidas to join them at the Westminster Mile and run the race alongside a bunch of other blogger and journalists. They then introduced a twist. I’ll come to that in a moment. Me? I’m NOT a miler Now I have not run a race for a very, very long time. [...]

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Two’s company, three’s a crowd and more is better…

I have certainly written before that I think that training with other people – whether that is one training partner or as a group – is really crucial for me. I can’t imagine how many times I have finished a training session with one or more other people and said “there is no way I [...]

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adidas Supernova Glide Boost review: from cold & wet to warm & sunny!

I am unashamedly a fan of the adidas Boost midsole material technology. In case you are not up to speed on what it is all about, my understanding is that adidas have developed a midsole material (the springy bit that provides the cushioning in running (and indeed most other sports) shoes) that replaces the EVA [...]

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adidas adiZero Adios Boost review – good just got better

adidas adiZero Adios Boost review – good just got better

I think that to a greater or lesser extent, all runners are creatures of habit and that is never truer than when it comes to our choice of footwear. The advice from experts and non-experts alike is often: find what works for you and then stick with it. I have friends who find a shoe [...]

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TR24 adidas Thunder Run: race report for 2013

TR24 adidas Thunder Run: race report for 2013

If someone asked me if I wanted to get involved in a 24-hour relay race, where I would be pushing my physical limits as far as I dared, with a group of complete strangers, miles from home, where I would be camping – but not sleeping – for a couple of days during which we [...]

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adidas got sole… the adidas Springblade release

Last year I was extremely fortunate to be taken to New York by adidas for the global launch of their Boost shoe. You can read all about the remarkable time I had there, here. While we were there, the CEO made an announcement on stage about another innovation about to be launched and an image [...]

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Three is the magic number – interviewing Kipsang, Mutai and Makau at the 2013 London marathon

It seems as though every year, the organisers of the London marathon bring together “the greatest field ever assembled” for their race – London is one of the six major marathons and is an iconic race on the bucket list of runners from the very elite all the way to the back of the pack. [...]

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Running around Hyde Park with Liz, yelling.

In my very humble opinion, I think that Liz Yelling has all the attributes of a top coach – she has ‘been-there-done-that-and-got-the-t-shirt’, she has a really friendly way with us normal runners and none of the unnecessary airs and graces that could come with being an elite athlete, she has bags of enthusiasm, she can [...]

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The Energy Boost shoe

The adidas Boost – first impressions

EVA  – the material used to make the sole of over 90% of all cushioned sports shoes, has been around for getting on for 20 years now. There is no doubt that when it was launched, this material represented a quantum leap forward in footwear technology and whilst many advocates of barefoot running, blame the [...]

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The launch of the adidas Boost – New York, Feb. 2013.

How do you announce and celebrate a game-changing piece of technology in the running market? It must be difficult for the marketing and brand heads of running companies to answer that question sometimes. After all, there are so many times that a new product or a new piece of technology is touted as a game-changer, [...]

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