When adidas launch a shoe, they really launch a shoe. When they first announced their new midsole material – Boost – they took a group of people (me included) to New York where we joined journalists and blogger from all around the world at a stunning event at the Javits Centre – the home of [...]
When adidas announced Boost as their latest technology, I honestly thought that they were on to something in terms of changing the paradigm. They had created a material that would challenge the ubiquity of EVA as the stuff that was on the bottom of every pair of running shoes (excluding the most minimalist of minimal [...]
I was recently invited by adidas to join them at the Westminster Mile and run the race alongside a bunch of other blogger and journalists. They then introduced a twist. I’ll come to that in a moment. Me? I’m NOT a miler Now I have not run a race for a very, very long time. [...]
I have certainly written before that I think that training with other people – whether that is one training partner or as a group – is really crucial for me. I can’t imagine how many times I have finished a training session with one or more other people and said “there is no way I [...]
I am unashamedly a fan of the adidas Boost midsole material technology. In case you are not up to speed on what it is all about, my understanding is that adidas have developed a midsole material (the springy bit that provides the cushioning in running (and indeed most other sports) shoes) that replaces the EVA [...]
I think that to a greater or lesser extent, all runners are creatures of habit and that is never truer than when it comes to our choice of footwear. The advice from experts and non-experts alike is often: find what works for you and then stick with it. I have friends who find a shoe [...]
If someone asked me if I wanted to get involved in a 24-hour relay race, where I would be pushing my physical limits as far as I dared, with a group of complete strangers, miles from home, where I would be camping – but not sleeping – for a couple of days during which we [...]
Last year I was extremely fortunate to be taken to New York by adidas for the global launch of their Boost shoe. You can read all about the remarkable time I had there, here. While we were there, the CEO made an announcement on stage about another innovation about to be launched and an image [...]
It seems as though every year, the organisers of the London marathon bring together “the greatest field ever assembled” for their race – London is one of the six major marathons and is an iconic race on the bucket list of runners from the very elite all the way to the back of the pack. [...]
In my very humble opinion, I think that Liz Yelling has all the attributes of a top coach – she has ‘been-there-done-that-and-got-the-t-shirt’, she has a really friendly way with us normal runners and none of the unnecessary airs and graces that could come with being an elite athlete, she has bags of enthusiasm, she can [...]
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