I am unashamedly a fan of the adidas Boost midsole material technology. In case you are not up to speed on what it is all about, my understanding is that adidas have developed a midsole material (the springy bit that provides the cushioning in running (and indeed most other sports) shoes) that replaces the EVA [...]
I think that to a greater or lesser extent, all runners are creatures of habit and that is never truer than when it comes to our choice of footwear. The advice from experts and non-experts alike is often: find what works for you and then stick with it. I have friends who find a shoe [...]
If someone asked me if I wanted to get involved in a 24-hour relay race, where I would be pushing my physical limits as far as I dared, with a group of complete strangers, miles from home, where I would be camping – but not sleeping – for a couple of days during which we [...]
Last year I was extremely fortunate to be taken to New York by adidas for the global launch of their Boost shoe. You can read all about the remarkable time I had there, here. While we were there, the CEO made an announcement on stage about another innovation about to be launched and an image [...]
It seems as though every year, the organisers of the London marathon bring together “the greatest field ever assembled” for their race – London is one of the six major marathons and is an iconic race on the bucket list of runners from the very elite all the way to the back of the pack. [...]
In my very humble opinion, I think that Liz Yelling has all the attributes of a top coach – she has ‘been-there-done-that-and-got-the-t-shirt’, she has a really friendly way with us normal runners and none of the unnecessary airs and graces that could come with being an elite athlete, she has bags of enthusiasm, she can [...]
EVA – the material used to make the sole of over 90% of all cushioned sports shoes, has been around for getting on for 20 years now. There is no doubt that when it was launched, this material represented a quantum leap forward in footwear technology and whilst many advocates of barefoot running, blame the [...]
How do you announce and celebrate a game-changing piece of technology in the running market? It must be difficult for the marketing and brand heads of running companies to answer that question sometimes. After all, there are so many times that a new product or a new piece of technology is touted as a game-changer, [...]
As I have mentioned on this ‘ere blog before, when it comes to footwear – and especially racing footwear – I am a big fan of adidas products and I have really enjoyed wearing the Adios AdiZero and the AdiZero Feather 2 for many of my races. The Adios AdiZeros were on my feet when [...]
I like Adidas – I like the brand, I like the German-ness of the company. I like their focus on performance above all else. And I really like the products, especially the adiZero range. One of my favourite bits of kit – and I have quite a bit of kit! – is a second hand [...]
- Peter Goldring: Hi Simon,I completely agree about pushing your lim...
- simon: Yassen, great news that you are taking on the mara...
- Liam: Simon, couldn\'t agree more! Not just applicable t...
- Sports Personality of the Year… if you’re a man. November 29, 2011
- Virgin London Marathon 2014 entry opens… and slams the door on some GFA runners April 29, 2013
- When road meets trail – the intersections of two running tribes June 1, 2013
- Nike Flyknit Lunar2 review: light, cushioned and bright! March 11, 2014
- You don’t want pain and suffering? Do something else then. March 8, 2014
- Gone to seed or laying fallow? March 1, 2014
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