Tag Archives: Adidas
The Energy Boost shoe

The adidas Boost – first impressions

EVA  – the material used to make the sole of over 90% of all cushioned sports shoes, has been around for getting on for 20 years now. There is no doubt that when it was launched, this material represented a quantum leap forward in footwear technology and whilst many advocates of barefoot running, blame the [...]

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The launch of the adidas Boost – New York, Feb. 2013.

How do you announce and celebrate a game-changing piece of technology in the running market? It must be difficult for the marketing and brand heads of running companies to answer that question sometimes. After all, there are so many times that a new product or a new piece of technology is touted as a game-changer, [...]

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adidas Energy Boost sneak peek

As I have mentioned on this ‘ere blog before, when it comes to footwear – and especially racing footwear – I am a big fan of adidas products and I have really enjoyed wearing the Adios AdiZero and the AdiZero Feather 2 for many of my races. The Adios AdiZeros were on my feet when [...]

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Feather-weight comfort

I like Adidas – I like the brand, I like the German-ness of the company. I like their focus on performance above all else. And I really like the products, especially the adiZero range. One of my favourite bits of kit – and I have quite a bit of kit! – is a second hand [...]

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Adidas Adios Upper

The Adidas AdiZero Adios (and a new love affair)

As I have admitted before I have never really run in Adidas shoes. In the case of Adidas it was a big sulk caused by a bad retail experience, the impression that Adidas shoes are too narrow for my rather wide feet and the fact that with so many other brands to try, I never [...]

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Adidas’ new range for 2012

Adidas’ new range for 2012

First of all a confession – I haven’t ever really run in Adidas footwear before (I did have a pair when I very first started running, but I can’t really remember them and they were consigned to the bin fairly quickly after I discovered I had bought a size too small for me). The reason [...]

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Why I might buy ASICS’ entry level shoe

I read today that my favourite brand of running shoe, ASICS, plans to launch a $60 dollar shoe in the US in the near future, as part of its programme to double sales by 2015. This story, which seems to have made more of an impact in the business pages than the running forums, interested [...]

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