ASICS Beat the Sun… did they make it?
Ten days ago I wrote about an event that I had just been invited to in the Alps – the ASICS Beat the Sun challenge. The idea is simple – can a team of runners, in a relay, circumnavigate the Mont Blanc between sunrise and sunset on the…
ASICS Beat The Sun returns to Mont Blanc
Imagine a challenge so finely balanced that after 15 hours of total physical commitment and days of planning the target is missed by a fraction over half a minute. That would be incredible, non? Well that is exactly what happened at the ASICS Outrun The Sun event last…
ASICS Outrun The Sun: Part Two
Well, best laid plans and all that… I aimed to post an update on the race from Chamonix and yet here I am back in grey and grim London after a much needed good nights sleep, trying to figure out how to cram the story of Outrun The…
Sound body, sound mind… sounds fine: the new ASICS range for 2014
When it comes to running footwear, I think that quite a few brands think that if it ain’t broke they won’t try to fix it. But for ASICS, as I discovered at their recent AW 2014 presentation, tinkering and trying to improve on their range is an always-on…
ASICS Gel Super-J 33 and Muscle Support apparel reviews
Last week I was priveledged to be taken to Milan for the launch of two new lines in the ASICS extensive running range – some new apparel and a new pair of shoes. You can read my introduction to the launch and now, having had a chance to…
ASICS returns to its Latin roots – the Muscle Support & Gel Super-J 33 launch
ASICS is a Japanese brand. This much was emphasised in the presentation I just witnessed at the launch of two new ideas from this heavy-weight running brand in Milan, which was a wonderful, swirling animation all based around origami – the Japanese art of paper folding. But the…
ASICS x Lakeland Trail Series
My first pair of off-road running shoes were ASICS Gel Trabuco. I bought them because at the time I was an ‘ASICS Man’ – every pair of shoes I owned were ASICS. So when I needed something tough and grippy for off-road ultra marathons that my best friend…
ASICS Gel Lyte 33 review
A while ago, the good people at ASICS invited me to go to Berlin with them for the launch of the new Gel Lyte 33 shoe. Unfortunately work commitments meant that I couldn’t go, but my friend and collaborator Catherine Wilding was able to take my place and…
Let Simon Wheatcroft show you what is possible
Simon Wheatcroft should be familiar to anyone who has ever said “I can’t”… and let’s face it, that is pretty much everyone in the world. I think next time you are about to allow the words ‘I’ and ‘can’t’ to cross your lips, take a look at this…