Last week I was priveledged to be taken to Milan for the launch of two new lines in the ASICS extensive running range – some new apparel and a new pair of shoes. You can read my introduction to the launch and now, having had a chance to run properly in the tights and the [...]
ASICS is a Japanese brand. This much was emphasised in the presentation I just witnessed at the launch of two new ideas from this heavy-weight running brand in Milan, which was a wonderful, swirling animation all based around origami – the Japanese art of paper folding. But the name ASICS comes from the latin phrase [...]
My first pair of off-road running shoes were ASICS Gel Trabuco. I bought them because at the time I was an ‘ASICS Man’ – every pair of shoes I owned were ASICS. So when I needed something tough and grippy for off-road ultra marathons that my best friend and I were going to run, I [...]
A while ago, the good people at ASICS invited me to go to Berlin with them for the launch of the new Gel Lyte 33 shoe. Unfortunately work commitments meant that I couldn’t go, but my friend and collaborator Catherine Wilding was able to take my place and enjoy some Germanic hospitality. Her write up [...]
Be Careful What You Wish For There is a well known saying be careful what you wish for because it might just come true. I have said many times that I would like to visit Berlin for a weekend. It’s a city known for its incredible history and culture, but for a runner it is [...]
Simon Wheatcroft should be familiar to anyone who has ever said “I can’t”… and let’s face it, that is pretty much everyone in the world. I think next time you are about to allow the words ‘I’ and ‘can’t’ to cross your lips, take a look at this video and rethink what you think you [...]
I just saw this on Spinning Around and thought that it really is a brilliant idea – a 60ft screen that has an elite marathoner (in this case Ryan Hall) running along at race pace, while members of the public try to keep up with him. For many people who only see marathon races on [...]
Recently I posted a question on Twitter; “I love reading about running and writing on my blog. Any suggestions for what I should write about? Reviews? Training?” and I got a fairly consistent response I’d like to read about what it takes to go from simply finishing a marathon to consistently smashing them out in [...]
The famous poem, The Spider and the Fly, was written by Mary Howitt (1799-1888) and published in 1829. It is the story of a spider using flattery to capture and eat a fly, which has become blinded to the dangers the spider posed, by its own vanity. It is a tale that a designer I [...]
First of all a confession – I haven’t ever really run in Adidas footwear before (I did have a pair when I very first started running, but I can’t really remember them and they were consigned to the bin fairly quickly after I discovered I had bought a size too small for me). The reason [...]
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