Tag Archives: ASICS
ASICS Beat the Sun… did they make it?

ASICS Beat the Sun… did they make it?

Ten days ago I wrote about an event that I had just been invited to in the Alps – the ASICS Beat the Sun challenge. The idea is simple – can a team of runners, in a relay, circumnavigate the Mont Blanc between sunrise and sunset on the longest day of the year? Last year [...]

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ASICS Beat The Sun returns to Mont Blanc

ASICS Beat The Sun returns to Mont Blanc

Imagine a challenge so finely balanced that after 15 hours of total physical commitment and days of planning the target is missed by a fraction over half a minute. That would be incredible, non? Well that is exactly what happened at the ASICS Outrun The Sun event last year. Two teams attempted to run around [...]

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ASICS Outrun The Sun: Part Two

ASICS Outrun The Sun: Part Two

Well, best laid plans and all that… I aimed to post an update on the race from Chamonix and yet here I am back in grey and grim London after a much needed good nights sleep, trying to figure out how to cram the story of Outrun The Sun into one blog post. That might [...]

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Sound body, sound mind… sounds fine: the new ASICS range for 2014

When it comes to running footwear, I think that quite a few brands think that if it ain’t broke they won’t try to fix it. But for ASICS, as I discovered at their recent AW 2014 presentation, tinkering and trying to improve on their range is an always-on activity. In fact they have a schedule [...]

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ASICS Gel Super-J 33 and Muscle Support apparel reviews

Last week I was priveledged to be taken to Milan for the launch of two new lines in the ASICS extensive running range – some new apparel and a new pair of shoes. You can read my introduction to the launch and now, having had a chance to run properly in the tights and the [...]

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ASICS returns to its Latin roots – the Muscle Support & Gel Super-J 33 launch

ASICS returns to its Latin roots – the Muscle Support & Gel Super-J 33 launch

ASICS is a Japanese brand. This much was emphasised in the presentation I just witnessed at the launch of two new ideas from this heavy-weight running brand in Milan, which was a wonderful, swirling animation all based around origami – the Japanese art of paper folding. But the name ASICS comes from the latin phrase [...]

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ASICS x Lakeland Trail Series

My first pair of off-road running shoes were ASICS Gel Trabuco. I bought them because at the time I was an ‘ASICS Man’ – every pair of shoes I owned were ASICS. So when I needed something tough and grippy for off-road ultra marathons that my best friend and I were going to run, I [...]

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ASICS Gel Lyte 33 review

A while ago, the good people at ASICS invited me to go to Berlin with them for the launch of the new Gel Lyte 33 shoe. Unfortunately work commitments meant that I couldn’t go, but my friend and collaborator Catherine Wilding was able to take my place and enjoy some Germanic hospitality. Her write up [...]

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Running Naturally In Berlin by Catherine Wilding

Be Careful What You Wish For There is a well known saying be careful what you wish for because it might just come true.  I have said many times that I would like to visit Berlin for a weekend.  It’s a city known for its incredible history and culture, but for a runner it is [...]

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Let Simon Wheatcroft show you what is possible

Simon Wheatcroft should be familiar to anyone who has ever said “I can’t”… and let’s face it, that is pretty much everyone in the world. I think next time you are about to allow the words ‘I’ and ‘can’t’ to cross your lips, take a look at this video and rethink what you think you [...]

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