Ten days ago I wrote about an event that I had just been invited to in the Alps – the ASICS Beat the Sun challenge. The idea is simple – can a team of runners, in a relay, circumnavigate the Mont Blanc between sunrise and sunset on the longest day of the year? Last year [...]
Imagine a challenge so finely balanced that after 15 hours of total physical commitment and days of planning the target is missed by a fraction over half a minute. That would be incredible, non? Well that is exactly what happened at the ASICS Outrun The Sun event last year. Two teams attempted to run around [...]
Well, best laid plans and all that… I aimed to post an update on the race from Chamonix and yet here I am back in grey and grim London after a much needed good nights sleep, trying to figure out how to cram the story of Outrun The Sun into one blog post. That might [...]
When it comes to running footwear, I think that quite a few brands think that if it ain’t broke they won’t try to fix it. But for ASICS, as I discovered at their recent AW 2014 presentation, tinkering and trying to improve on their range is an always-on activity. In fact they have a schedule [...]
Last week I was priveledged to be taken to Milan for the launch of two new lines in the ASICS extensive running range – some new apparel and a new pair of shoes. You can read my introduction to the launch and now, having had a chance to run properly in the tights and the [...]
ASICS is a Japanese brand. This much was emphasised in the presentation I just witnessed at the launch of two new ideas from this heavy-weight running brand in Milan, which was a wonderful, swirling animation all based around origami – the Japanese art of paper folding. But the name ASICS comes from the latin phrase [...]
My first pair of off-road running shoes were ASICS Gel Trabuco. I bought them because at the time I was an ‘ASICS Man’ – every pair of shoes I owned were ASICS. So when I needed something tough and grippy for off-road ultra marathons that my best friend and I were going to run, I [...]
A while ago, the good people at ASICS invited me to go to Berlin with them for the launch of the new Gel Lyte 33 shoe. Unfortunately work commitments meant that I couldn’t go, but my friend and collaborator Catherine Wilding was able to take my place and enjoy some Germanic hospitality. Her write up [...]
Be Careful What You Wish For There is a well known saying be careful what you wish for because it might just come true. I have said many times that I would like to visit Berlin for a weekend. It’s a city known for its incredible history and culture, but for a runner it is [...]
Simon Wheatcroft should be familiar to anyone who has ever said “I can’t”… and let’s face it, that is pretty much everyone in the world. I think next time you are about to allow the words ‘I’ and ‘can’t’ to cross your lips, take a look at this video and rethink what you think you [...]
- Charles Rodmell: Might help if I read it properly! Didn\'t see you ...
- Charles Rodmell: How about http://www.normanwalshuk.com They make ...
- Ben: Interesting one, I get where you\'re coming from b...
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