The launch of the adidas Boost – New York, Feb. 2013.

How do you announce and celebrate a game-changing piece of technology in the running market? It must be difficult for the marketing and brand heads of running companies to answer that question sometimes. After all, there are so many times that a new product or a new piece…

Adidas’ new range for 2012

First of all a confession – I haven’t ever really run in Adidas footwear before (I did have a pair when I very first started running, but I can’t really remember them and they were consigned to the bin fairly quickly after I discovered I had bought a…